Industry News

On March 27, Reebok kicked off its extensive presence at Shanghai Fashion Week (SFW) with the opening show at Taipinghu Xintiandi, featuring appearances from rapper Future and Chinese superstar William Chan. The runway show, themed “The Other Side,” featured top styles and innovations from Reebok’s upcoming Fall/Winter 2019 collection, as well as a ‘see-now-buy-now’ moment [...]

You more than likely heard about the exchange between Riley Morrison and Stephen Curry back in November; the 9 year-old girl wrote Stephen a letter asking why Curry signature footwear wasn’t offered in the girls’ section of UA.com. View this post on Instagram My daughter’s letter to Steph Curry. Her way of attempting to make [...]

In support of Reebok’s Alter the Icons SS19 campaign, Reebok Classic continues its legacy of saluting those who defy expectations with the release of a new short film starring unstoppable female powerhouse Tayla Parx. From acting to releasing her own music, Tayla is known for her limitless talent. The short film showcases Tayla’s ambition to [...]

In support of Reebok’s Alter the Icons SS19 campaign, Reebok Classic continues its legacy of saluting those who defy expectations with the release of a new short film starring Atlanta rapper J.I.D. The short film brings the viewer inside the artist’s personal spaces through docu-style shots and J.I.D.’s candid narration. From the meaning behind his [...]

Reebok Classic brings you a double dose of rap royalty with the launch of an all new video fronted by Future and his alter ego, Hndrxx. Known as distinct individual personas, Reebok Classic unites the two modern icons in a style split-screen to showcase how the Atzrek is THE sneaker for any creative trailblazer. No [...]

In partnership with the NBA, Under Armour, RISE, Nancy Lieberman Charities, Seth and Dell Curry unveiled two new outdoor courts at the Naomi Drenan Recreation Center. This is the center where Stephen and Seth first learned the game, and spent countless hours on the court growing into the NBA players they would become. The event [...]

Raised in the Charlotte, N.C. area Steph Curry attended school there and credits the community and the people of Charlotte for helping mold him into the man he is today. To celebrate his homecoming for NBA All-Star 2019, he wanted to make sure to give back and show some home court love. With help from [...]

Capping off an incredible 2019 NBA All-Star Week, Dennis Smith Jr. and Under Armour, in partnership with Fayetteville- Cumberland Parks & Recreation, returned to Dennis’ hometown of Fayetteville to treat the community to a carnival-style celebration event and unveil of two refurbished basketball courts at the Smith Recreation Center. These courts are where Dennis spent [...]

In celebration of Black History Month, adidas unveiled a collection of NCAA uniforms inspired by the creativity, passion and expression of the early 20th century’s Harlem Renaissance. Throughout the month of February, all adidas Power 5 conference NCAA men’s and women’s basketball teams will wear a head-to-toe uniform inspired by the ballrooms of that era. [...]

“Wired Different,” the new content series from three-time NBA Champion Stephen Curry and Under Armour Basketball, explores those who are rewriting the future in their respective fields. In the third episode, Stephen’s special guest is Mekhi Johnson, an academic prodigy from Baltimore who accomplished the extremely rare academic feat of getting accepted into all eight [...]