In support of Reebok’s Alter the Icons SS19 campaign, Reebok Classic continues its legacy of saluting those who defy expectations with the release of a new short film starring unstoppable female powerhouse Tayla Parx.
From acting to releasing her own music, Tayla is known for her limitless talent. The short film showcases Tayla’s ambition to alter her path and redefine what “artist” truly means.
“I really have fun redefining what people thought that they should be,” Tayla says, “Whether that’s as a pop artist, I’m redefining that, as a R’n’B artist, as an African American artist, I’m redefining all of these things that we thought that we had to do.”
Tayla’s approach to making music is a perfect match for the spirit behind the Alter The Icons collection. Just as the collection takes Reebok Classic’s most iconic silhouettes and imagines them in bold, altered ways, Tayla knows icons aren’t just born—they’re molded over time, continuously redefining themselves.
“It’s about taking time to discover the exact message that you’re trying to put across…and I’m unapologetic for it.”
The Alter the Icons collection is now available on Reebok.com and in-stores at Foot Locker.