Tuesday 25th September 2018,
THD Kicks

Under Armour

Stephen Curry Kicks Off International Tour with Under Armour

Stephen Curry Kicks Off International Tour with Under Armour

Stephen Curry has changed the landscape of basketball, giving youth of all sizes and abilities someone to look up to so they can hoop in any way possible – to achieve the impossible, through will and work. Beginning tomorrow, Stephen will share his work ethic and will-to-win with international audiences across Asia and Europe. The [...]

September 6, 2018 Anouschka Enright Under Armour 0

Under Armour Provides Inside Look at the new HOVR Havoc

Under Armour Provides Inside Look at the new HOVR Havoc

Under Armour’s innovative cushioning platform – HOVR – is coming to basketball soon with the release of the HOVR Havoc. Under Armour sat down with its senior footwear designer Leon Gu to get an inside look at how this new sneaker can help anyone take their game to another level – a level above the [...]

August 27, 2018 Anouschka Enright Under Armour 0

New Curry 5 Black/White Colorway Coming Soon

New Curry 5 Black/White Colorway Coming Soon

The next colorway of the Curry 5 from Stephen Curry and Under Armour is almost here. The Curry 5 black/white colorway is a nod to the contrasting sides of Stephen’s game, and pays homage to how he has broken the mold of what we expect out of our basketball superstars. A two-toned black upper sits [...]

August 7, 2018 Anouschka Enright Under Armour 0

UA HOVR Now Lifts Athletes Up Every Step of the Day

UA HOVR Now Lifts Athletes Up Every Step of the Day

Under Armour first introduced its innovative HOVR cushioning platform to runners with the HOVR Sonic and HOVR Phantom silhouettes in early 2018. This week athletes can add premium HOVR cushioning to every step of their day in between the run, the court and the workout in the new HOVR SLK. The sleek frame and lightweight [...]

August 1, 2018 Anouschka Enright Under Armour 0

Under Armour’s HOVR Havoc Comes to Basketball

Under Armour’s HOVR Havoc Comes to Basketball

For the first time ever UA’s groundbreaking innovative footwear technology – HOVR – has been integrated into a basketball sneaker; the all-new HOVR Havoc. Under Armour understands the game of basketball and what it does to an athletes body and with that in mind, UA is bringing its groundbreaking innovation in footwear cushioning technology – [...]

July 26, 2018 Anouschka Enright Under Armour 0

UA ICON CURRY 5 “Hack of the Week” Contest Launches

UA ICON CURRY 5 “Hack of the Week” Contest Launches

Launched last night, July 16th, UA ICON users are now able to submit their own UA ICON Curry 5 sneaker designs for a chance to show the world how they’re WIRED DIFFERENT. Those who join the revolution will be rewarded with prizes consisting of UA gift cards as well as one grand prize: an all-expenses [...]

July 17, 2018 Anouschka Enright Under Armour Comments Off on UA ICON CURRY 5 “Hack of the Week” Contest Launches

Under Armour HOVR Phantoms & Sonics

Under Armour HOVR Phantoms & Sonics

Just in time for back-to-school shopping, your Fall closet refresh, or a new pair of shoes for race season training – Under Armour is back with a new look and twist (no pun intended) across both Phantom and Sonic shoes, for men’s and women’s. The new Twisted Knit styles feature on-trend color blocking in classic [...]

July 12, 2018 Anouschka Enright Under Armour 0

Under Armour Launching Pop-Up w/ “Steph VR” to Celebrate Stephen Curry

Under Armour Launching Pop-Up w/ “Steph VR” to Celebrate Stephen Curry

With a third NBA Finals victory, it’s official: Stephen Curry’s legacy and the Curry 5 operating system are now “Verified.” To celebrate this major milestone with the fans Stephen calls family, Under Armour is launching a pop-up shop in Oakland today, June 12 which will contain an immersive art piece and cinematic feature, “Steph VR,” [...]

June 12, 2018 Anouschka Enright Under Armour 0

Under Armour & Steph Curry Release Curry 5 Colorways Powering Championship Drive

Under Armour & Steph Curry Release Curry 5 Colorways Powering Championship Drive

Few understand the amazing highs and lows of the Playoff gauntlet better than Steph Curry, who has experienced the incredible euphoria of a championship twice, and the immense effort and dedication – both mentally and physically – that the journey requires. In homage to Stephen’s return and journey to the NBA Finals, Under Armour is [...]

May 31, 2018 Anouschka Enright Under Armour 0

Introducing the Curry 5 & WIRED DIFFERENT Global Campaign

Introducing the Curry 5 & WIRED DIFFERENT Global Campaign

Under Armour has just unleashed “WIRED DIFFERENT,” its new global footwear campaign with Stephen Curry supporting the launch of the Curry 5. Basketball was wired the same for decades – a game predicated on size and brute strength, but Stephen is “Wired Different” than his predecessors. They said he was not as tall and not [...]

May 22, 2018 Anouschka Enright Under Armour 0