Sunday 22nd July 2018,
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Industry News

Kris Bryant’s “Wings for Life” Cleats – Players Weekend

Kris Bryant’s “Wings for Life” Cleats – Players Weekend

For MLB’s Players Weekend and in honor of the Wings for Life Foundation, Chicago Cubs’ Kris Bryant will be unveiling three different pairs of customized cleats that shine a light on spinal cord injury research and the three cities that gave him wings – Las Vegas, San Diego and Chicago. Three acclaimed Chicago street artists [...]

August 25, 2017 Anouschka Enright Industry News 0

Fila to Celebrate Marvel Icon Stan Lee at “Extraordinary: Stan Lee” Tribute

Fila to Celebrate Marvel Icon Stan Lee at “Extraordinary: Stan Lee” Tribute

As a brand synonymous with game-changers across sports, style, culture and music, it is only fitting that FILA will help honor Marvel legend and pop culture icon Stan Lee today, August 22nd, during the “Extraordinary: Stan Lee” tribute taking place at the Saban Theatre in Beverly Hills. The event, hosted by Chris Hardwick and “Powered [...]

August 22, 2017 Anouschka Enright Industry News 0

Adidas Opens LVL3 – Drops New Crazy Explosive 17

Adidas Opens LVL3 – Drops New Crazy Explosive 17

Yesterday, Adidas opened the doors to LVL3, the ultimate playground for the basketball creator. In its second year, LVL3 gives basketball players and fans alike the chance to lace up the new adidas hoops Crazy Explosive 17. Attendees can also create their own on-court looks at the MakerLab, practice their posterization skills at the 360-dunk [...]

July 28, 2017 Anouschka Enright Industry News 0

Stephen Curry in South Korea with Under Armour

Stephen Curry in South Korea with Under Armour

The 2017 Stephen Curry Asia Tour Powered by Under Armour continued its third annual summer journey stopping in Hangzhou, China on Tuesday and Wednesday, and finally landing in Seoul, South Korea where the activities will come to an end tomorrow, Fri., July 28. Today at a consumer event in Seoul, more than 3,000 fans watched [...]

July 27, 2017 Anouschka Enright Industry News 0

Machine Gun Kelly Joins Reebok Classic Family

Machine Gun Kelly Joins Reebok Classic Family

Today, Reebok Classic announced creative triple threat, Machine Gun Kelly, as one of the newest faces of the brand. Announcing the new partnership to his fans over his social channels (Twitter, Instagram), Machine Gun Kelly is highlighting the rebirth of Reebok’s popular Club C sneaker, which has found its stylistic home on the street and [...]

June 21, 2017 Anouschka Enright Industry News 0

Rae Sremmurd Debut ‘Swae or Slim’ Paddle Game Video with Reebok Classic

Rae Sremmurd Debut ‘Swae or Slim’ Paddle Game Video with Reebok Classic

Reebok and the brand’s freshest faces, Rae Sremmurd, released an exclusive video as part of the brand’s new “Classic Leather” campaign for the iconic Classic Leather sneaker. The international rap-duo, donned their most stylish looks, complete with Reebok Classic Leather sneaker to play a game of ‘Swae or Slim’. This video captures their personal style, [...]

June 16, 2017 Anouschka Enright Industry News 0

Two-time American League Silver Slugger Award Winner Xander Bogaerts Joins Adidas Family

Two-time American League Silver Slugger Award Winner Xander Bogaerts Joins Adidas Family

Adidas has announced a multiyear partnership with shortstop Xander Bogaerts of the Boston Red Sox. A true 5-tool player, Bogaerts will be featured in upcoming Adidas brand marketing campaigns and collaborate on future baseball cleats and accessories. “I love what the adidas brand stands for and what they’re doing with their creator mentality,” said Bogaerts. [...]

June 15, 2017 Anouschka Enright Industry News 0

Nike Air Mags Set World-Record $52,500 at Auction

Nike Air Mags Set World-Record $52,500 at Auction

The Nike Air Mags set a world record this weekend at a collectible sneaker auction. The Nike Self-lacing Air Mags, inspired by the shoes worn by Marty McFly in the 1989 flick “Back to the Future II” and made to benefit the Michael J. Fox Foundation, sold for an incredible $52,500 at an auction on [...]

June 14, 2017 Anouschka Enright Industry News 0

It’s Official! Now Internetting – Converse.ca

It’s Official!  Now Internetting – Converse.ca

Converse is announcing the launch of its Canadian e-commerce site! Yes, they may be bit late to the internetting game, a world where information flies through a vast network of tubes called the Interwebs, where modern technology allows consumers to shop online, but your journey through cyberspace and the information superhighway just got better with [...]

May 31, 2017 Anouschka Enright Industry News 0

Under Armour & Stephen Curry to Return to Asia This Summer

Under Armour & Stephen Curry to Return to Asia This Summer

Under Armour will be returning to Asia beginning July 22 with Stephen Curry for our third consecutive summer tour together. The two-time league MVP will once again interact with global fans and help players around the world to get better through a series of basketball clinics and consumer activations over the course of the week-long [...]

May 31, 2017 Anouschka Enright Industry News 0