Industry News

Today, Under Armour announces a partnership with FOX Sports to televise the inaugural Under Armour Reunion doubleheader at Madison Square Garden on FS1. Under Armour Reunion will feature four members of the Under Armour collegiate basketball roster, Auburn vs. Boston College and Seton Hall vs. South Carolina. “We are thrilled to work with Under Armour [...]

Foot Locker has announced that it will gift a limited edition PINTRILL pin to any voter who visits a Foot Locker store on Election Day and presents an “I Voted” sticker received at the polls. The red, white and blue pins are custom designed by PINTRILL, the Brooklyn-based lifestyle accessories brand, and feature the saying, [...]

Kristaps Porzingis of the New York Knicks has joined the Adidas Basketball family. The young superstar is entering just his second year in the NBA and has already made significant waves as a leader on the court. Adidas is looking forward to having Porzingis bring his one-of-a-kind game and personality to the brand. “I’m happy [...]

After announcing their collaborative partnership in July, Reebok and chart-topping rap star Future are unveiling the joint venture’s first apparel collaboration, the Reebok Classic x Freebandz Apparel Capsule Collection, which will go on sale today Tuesday, September 27th, exclusively on Reebok.com. The limited edition collection consists of apparel pieces that bring together inspirations from Reebok [...]

Last week in New York, Under Armour celebrated the launch of the UA PURSUIT collection at THE ROOT in partnership with Foot Locker. Performances by Rob $tone, Tate Kobang and Wale were featured. Also in attendance was Denver Nuggets shooting guard and Under Armour athlete, Will Barton, who is featured in Under Armour’s UA PURSUIT [...]

Foot Locker announced the release of its newest commercial ‘Stand Out’ featuring Draymond Green. Former girl group singer, Michelle Williams, and former basketball star, Horace Grant, co-star in spot celebrating the supporting cast of famed squads. The ad shows Green as a talented but sometimes overshadowed power forward on one of the league’s strongest squads. [...]

Yesterday afternoon during the Entertainment Basketball Classic at Rucker Park in Harlem, Reebok Classic launched the Question Mid EBC and A5 sneakers as part of the iconic Question Mid’s 20th anniversary this year. Cam’ron was on site to support the Question Mid EBC and Jadakiss was also on-site supporting the new Question Mid A5 sneaker. [...]

On Saturday August 20th Under Armour will host the 11th annual Elite 24 basketball showcase to the Brooklyn Bridge Park Pier 2 on the East River. Twenty-four of the nation’s best high school basketball players will demonstrate their skills on Elite 24’s outdoor basketball court. The three-day basketball event will feature multiple activations and games [...]

It’s easy to understand why some kids want to be exactly like NBA champion Kyrie Irving and now Foot Locker has done just that. As part of it’s new back to school campaign Kids Foot Locker launched its new commercial titled “Swap” starring 2016 NBA Champion Kyrie Irving. In the spot, Irving meets one of [...]

Diadora, in collaboration with 7 of the top sneaker boutiques from around the world, is releasing “From Seoul to Rio.” They enlisted CNCPTS, Hanon, KITH, Packer, Patta, Solebox and 24 Kilates to design a series of their IC 4000 and Intrepid shoes. Two styles worn by celebrated Diadora athlete’s in the 1988 Games in Seoul. [...]