Monday 22nd October 2018,
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Industry News

Foot Locker Kick Off Fifth-Annual Week of Greatness

Foot Locker Kick Off Fifth-Annual Week of Greatness

Foot Locker kicks off its fifth-annual “Week of Greatness” with five new spots featuring NFL quarterback Tom Brady, NBA forward Carmelo Anthony, rapper Ja Rule, NBA point guard Kyrie Irving, and European football stars Gareth Bale and Anthony Martial. Just in time for the holiday season, “Week of Greatness” provides a full week of the [...]

November 16, 2016 Anouschka Enright Industry News 0

Under Armour and FOX Sports Team Up for UA’s Reunion Doubleheader

Under Armour and FOX Sports Team Up for UA’s Reunion Doubleheader

Today, Under Armour announces a partnership with FOX Sports to televise the inaugural Under Armour Reunion doubleheader at Madison Square Garden on FS1. Under Armour Reunion will feature four members of the Under Armour collegiate basketball roster, Auburn vs. Boston College and Seton Hall vs. South Carolina. “We are thrilled to work with Under Armour [...]

November 10, 2016 Anouschka Enright Industry News 0

Foot Locker and Pintrill Team Up to Encourage Voters With Free Election Day Pin

Foot Locker and Pintrill Team Up to Encourage Voters With Free Election Day Pin

Foot Locker has announced that it will gift a limited edition PINTRILL pin to any voter who visits a Foot Locker store on Election Day and presents an “I Voted” sticker received at the polls. The red, white and blue pins are custom designed by PINTRILL, the Brooklyn-based lifestyle accessories brand, and feature the saying, [...]

October 28, 2016 Anouschka Enright Industry News 0

Kristaps Porzingis Joins Adidas Basketball

Kristaps Porzingis Joins Adidas Basketball

Kristaps Porzingis of the New York Knicks has joined the Adidas Basketball family. The young superstar is entering just his second year in the NBA and has already made significant waves as a leader on the court. Adidas is looking forward to having Porzingis bring his one-of-a-kind game and personality to the brand. “I’m happy [...]

October 25, 2016 Anouschka Enright Industry News 0

Reebok and Future Launch New Apparel Collaboration

Reebok and Future Launch New Apparel Collaboration

After announcing their collaborative partnership in July, Reebok and chart-topping rap star Future are unveiling the joint venture’s first apparel collaboration, the Reebok Classic x Freebandz Apparel Capsule Collection, which will go on sale today Tuesday, September 27th, exclusively on Reebok.com. The limited edition collection consists of apparel pieces that bring together inspirations from Reebok [...]

September 27, 2016 Anouschka Enright Industry News 0

Under Armour Celebrated UA PURSUIT Launch

Under Armour Celebrated UA PURSUIT Launch

Last week in New York, Under Armour celebrated the launch of the UA PURSUIT collection at THE ROOT in partnership with Foot Locker. Performances by Rob $tone, Tate Kobang and Wale were featured. Also in attendance was Denver Nuggets shooting guard and Under Armour athlete, Will Barton, who is featured in Under Armour’s UA PURSUIT [...]

August 23, 2016 Anouschka Enright Industry News 0

NBA Star Draymond Green and Foot Locker Launch New Spot ‘Stand Out’

NBA Star Draymond Green and Foot Locker Launch New Spot ‘Stand Out’

Foot Locker announced the release of its newest commercial ‘Stand Out’ featuring Draymond Green. Former girl group singer, Michelle Williams, and former basketball star, Horace Grant, co-star in spot celebrating the supporting cast of famed squads. The ad shows Green as a talented but sometimes overshadowed power forward on one of the league’s strongest squads. [...]

August 9, 2016 Anouschka Enright Industry News 0

Reebok teams with Cam’ron and Jadakiss to launch the Question Mid EBC and A5 sneakers at Rucker Park

Reebok teams with Cam’ron and Jadakiss to launch the Question Mid EBC and A5 sneakers at Rucker Park

Yesterday afternoon during the Entertainment Basketball Classic at Rucker Park in Harlem, Reebok Classic launched the Question Mid EBC and A5 sneakers as part of the iconic Question Mid’s 20th anniversary this year. Cam’ron was on site to support the Question Mid EBC and Jadakiss was also on-site supporting the new Question Mid A5 sneaker. [...]

August 5, 2016 Anouschka Enright Industry News 0

Under Armour Announces Return of Elite 24 to Brooklyn

Under Armour Announces Return of Elite 24 to Brooklyn

On Saturday August 20th Under Armour will host the 11th annual Elite 24 basketball showcase to the Brooklyn Bridge Park Pier 2 on the East River. Twenty-four of the nation’s best high school basketball players will demonstrate their skills on Elite 24’s outdoor basketball court. The three-day basketball event will feature multiple activations and games [...]

August 5, 2016 Anouschka Enright Industry News 0

Kids Foot Locker Launches Back To School ‘Swap’ Featuring Kyrie Irving

Kids Foot Locker Launches Back To School ‘Swap’ Featuring Kyrie Irving

It’s easy to understand why some kids want to be exactly like NBA champion Kyrie Irving and now Foot Locker has done just that. As part of it’s new back to school campaign Kids Foot Locker launched its new commercial titled “Swap” starring 2016 NBA Champion Kyrie Irving. In the spot, Irving meets one of [...]

August 4, 2016 Anouschka Enright Industry News 0