Reebok Classic has announced global rap superstars Rae Sremmurd as the newest partners for Reebok Classic supporting the Classic Leather sneaker for the launch of a new “Classic Leather” campaign that is set to launch this month.
Since hitting the airwaves in 2014, Rae Sremmurd have built a reputation around their rebellious attitudes and fearless style choices, and have amassed a huge global following, putting them at the forefront of music, fashion and pop culture.
Reebok Classic and Rae Sremmurd’s Classic Leather campaign will highlight their bold spirit and their unique brand of noncomformity through the campaign imagery and activations throughout the US.
Rae Sremmurd are quickly becoming rap’s newest fashion icons, crediting their over-the-top sense of style to their larger-than-life personalities. Rae Sremmurd have created a signature look that is just as diverse and unique as their assortment of hit singles. Whether on or off the stage, their personal style captures the energy, excitement and vibrancy of their rockstar lifestyle. But, regardless of how advanced their outfits might be, they’re always able to pair their looks with the Classic Leather.
“When we were starting out, we had all these wild house parties in Tupelo, Mississippi,” said Swae Lee and Slim Jxmmi. “It was all about creating a community for different kinds of people to come together and just have fun. The Classic Leather is all about defying classification – anyone can wear it, wherever you’re from, whatever your situation is.”