Footwear customization has long offered a unique creative opportunity for those looking to have something rare or totally individual and now Under Armour is rolling out their highly-anticipated platform that takes customization to an entirely new level. You’ve seen custom tools…but never like this.
Now you can design your own with UA’s first custom shoe platform, the UA ICON.
The first generation of the UA ICON features some of their most popular footwear silhouettes to date: Curry 1, Highlight and ClutchFit Force 3.0.
These are the shoes that have been customized with professionals over time also some of UA’s biggest fans have asked for the chance to make them their own too. Well Under Armour has delivered! Check out examples of the design capabilities currently offered by UA ICON and more footwear options will follow at a later date.
INFINITE POSSIBILITIES IN IMAGE UPLOADS: Like never before, upload a picture or image, move it around, shrink it or grow it. It’s that simple.
CUSTOMIZABLE PATTERNS: These are prints that let you pick your own colors & change the size & direction. Just make it yours.
LIMITED-EDITION PRINTS: Under Armour has collected this season’s best prints so you can tie your shoes to your gear…but they won’t be around forever.
ANY COLOR YOU WANT: Gone are the days where you’re limited to a couple options—UA is expanding the palette with a giant array of colors.
You can customize as many shoes as you’d like, and if ordered today online, shipments will be delivered in mid-July. The Curry 1 retails for $160, the ClutchFit Force 3.0 for $250 and the Highlight for $160.
This is just the beginning for UA ICON.