Under Armour

Stephen Curry is returning to the post–season with a new attitude, drive, and focus to “Stare Down Destiny” and bring another championship back to the Bay Area. He will be doing so in the latest edition of his signature footwear line from Under Armour, the CURRY 3ZER0. Just like his game, Steph Curry’s signature shoe [...]

Under Armour has teamed up with a group of individuals making waves today in culture across art, dance, music and fashion to debut their latest performance lifestyle footwear, UA THREADBORNE SHIFT. These artists are rapper Goldlink, the first DC rapper to ever perform at Coachella, YouTuber and director Jesse Wellens, dancer and social influencer Meechie [...]

The 2017 NCAA Basketball Tournament marks a historic milestone for Under Armour. There was a record-number of collegiate teams – 12 men’s and 11 women’s – that advanced to the big dance. To add to the excitement, Under Armour is celebrating the advancement of South Carolina’s men’s and women’s teams to the Final Four… a [...]

2017’s March Madness Tournament will see a record-number of Under Armour basketball teams hit the post-season hardwood. Twelve men’s programs and 11 women’s programs from the Under Armour roster have advanced to the big dance: Men’s: Cincinnati Kent State Maryland Mount St. Mary’s New Mexico State Northwestern Notre Dame Seton Hall Saint Mary’s South Dakota [...]

This weekend Under Armour, Foot Locker and reigning MVP Stephen Curry took fans in New York City on a journey they won’t soon forget to win 1 of 30 pairs of the limited-edition gold colorway of the newly revealed CURRY 3ZER0. Beginning Saturday morning, Stephen hosted a scavenger hunt for fans to win a signed [...]

Just in time for the NBA All-Star Weekend Under Armour drops a four colorway set of Steph Curry’s third signature model. The collection is headlined by the Curry 3 “Brass Band”, which Steph will wear Sunday during the game. Curry 3 “Brass Band” mid: New Orleans is where creativity, improvisation, and individual expression reign. From [...]

Under Armour and Stephen Curry will be celebrating the Chinese New Year this weekend with the release of his new colorway for the Under Armour Curry 3. The UA Curry 3 Chinese New Year features a bold striped heel and midsole unit for the festive Year of the Rooster while a Chinese-themed Rocket Red mesh [...]

As a tribute to Stephen Curry’s alma-mater, Davidson College, the Curry 3 comes dressed in the university’s signature colors. The Under Armour Curry 3 Davidson drops in time for the holidays. Stephen Curry’s third signature shoe is releasing in the “Davidson” colorway as a nod to the university. Bright red covers the sneaker’s entire upper, [...]

Last night, the back-to-back MVP set the NBA’s single-game record with 13 three-pointers and on Saturday his latest colorway of the Curry 3 – Grey Matter will drop. The inspiration for this colorway seems to come from the brain’s grey matter. According to Under Armour’s description for this upcoming colorway, “It takes more than talent [...]

The Curry 3 “Reign Water” colorway dropped last Friday at Under Armour nationwide. Known as the Curry 3 “Reign Water”, this colorway features a “Neptune Green” upper with a navy tongue and neon and metallic gold accents. Essentially correlating with Stephen Curry’s game through the free-flowing nature of his movements and the fluidity of his [...]