Under Armour has teamed up with a group of individuals making waves today in culture across art, dance, music and fashion to debut their latest performance lifestyle footwear, UA THREADBORNE SHIFT. These artists are rapper Goldlink, the first DC rapper to ever perform at Coachella, YouTuber and director Jesse Wellens, dancer and social influencer Meechie and DJ Taco from Odd Future.
Self-expression. Non-compromising. Unapologetic. 100% real. These are the attributes of today’s leaders. Individuals who defy the status quo, and redefine convention, to carve out a lane all their own. They are inspired by the past, focused on the future, but live in the moment. Continuing to push the boundaries of sports and culture. These are the leaders of the new movement. UA THREADBORNE SHIFT was made for those who take the lead.
The UA THREADBORNE SHIFT drops nationwide April 27th for $95.