Monday 22nd October 2018,
THD Kicks

Under Armour

Under Armour & Steph Curry Release Curry 5 Colorways Powering Championship Drive

Under Armour & Steph Curry Release Curry 5 Colorways Powering Championship Drive

Few understand the amazing highs and lows of the Playoff gauntlet better than Steph Curry, who has experienced the incredible euphoria of a championship twice, and the immense effort and dedication – both mentally and physically – that the journey requires. In homage to Stephen’s return and journey to the NBA Finals, Under Armour is [...]

May 31, 2018 Anouschka Enright Under Armour 0

Introducing the Curry 5 & WIRED DIFFERENT Global Campaign

Introducing the Curry 5 & WIRED DIFFERENT Global Campaign

Under Armour has just unleashed “WIRED DIFFERENT,” its new global footwear campaign with Stephen Curry supporting the launch of the Curry 5. Basketball was wired the same for decades – a game predicated on size and brute strength, but Stephen is “Wired Different” than his predecessors. They said he was not as tall and not [...]

May 22, 2018 Anouschka Enright Under Armour 0

Under Armour, Official Outfitter for the 2018 NBA Combine

Under Armour, Official Outfitter for the 2018 NBA Combine

The top prospects taking part in this year’s NBA draft combine will be wearing custom-made apparel from Under Armour and socks by Stance for the 2018 NBA Combine taking place from May 16-20 in Chicago. In its second year as the presenting sponsor of the Combine, Under Armour is providing all 69 participating players with [...]

May 16, 2018 Anouschka Enright Under Armour 0

UA Launches STEPH IQ: New Trivia App Triggered by Stephen Curry’s Game

UA Launches STEPH IQ: New Trivia App Triggered by Stephen Curry’s Game

Beginning Friday, May 4th during Game 3, Under Armour is giving consumers a whole new way to celebrate a Curry three…with Steph IQ a curry-centric live trivia game that’ll broadcast every time Curry hits his first 3-pointer in a playoff game. Each free-to-play game of STEPH-IQ, hosted by popular internet personality bdotadot5, will feature 8 [...]

May 4, 2018 Anouschka Enright Under Armour 0

Under Armour Curry 5 “Pi Day” Colorway is Back

Under Armour Curry 5 “Pi Day” Colorway is Back

Pi doesn’t end at 3.14, and neither does the Curry 5 “Pi Day” colorway. Launched on March 14, Stephen Curry’s 30th birthday, 314 pairs of the Under Armour Curry 5 “Pi Day” colorway quickly sold out and will now restock for fans on Friday, April 13. Inspired by the ancient Pi equation of “squaring the [...]

April 11, 2018 Anouschka Enright Under Armour 0

Under Armour’s Basketball’s Shoot Your Shot with Kris London

Under Armour’s Basketball’s Shoot Your Shot with Kris London

The final episode of UA Basketball’s Shoot Your Shot Season 2 is now live on Youtube! Featuring one of the tallest YouTubers that crosses hooping, gaming and vlogging @iamkrislondon with host Brandon Armstrong – or B-Dot – Kris stops by to talk about the 2Hype House, internet trolls and attempts the Steph Curry challenge. Check [...]

April 6, 2018 Anouschka Enright Under Armour 0

Under Armour Basketball’s Shoot Your Shot with Sneaker King – Qias Omar

Under Armour Basketball’s Shoot Your Shot with Sneaker King – Qias Omar

Episode 4 of UA Basketball’s Shoot Your Shot Season 2 is now live on Youtube! Featuring sneaker aficionado and original Qrew member Qias Omar, @qiasomar, with host Brandon Armstrong, or B-Dot, Qias stops by to unbox his game and talk about his love for sneakers. Check the episode to find out what went down BTS [...]

March 23, 2018 Anouschka Enright Under Armour 0

Under Armour & Stephen Curry Debut the Curry 5

Under Armour & Stephen Curry Debut the Curry 5

Yesterday was Pi Day, a universally recognized day celebrating three-point-one-four, the mathematical anomaly that has captivated and confounded mathematicians for millennia. It happens to also be Stephen Curry’s birthday, who has captivated and confounded people worldwide and their expectations of what an athlete is, and how basketball can be played. To celebrate Stephen’s birthday and [...]

March 15, 2018 Anouschka Enright Under Armour 0

Dennis Smith Jr. and the New Under Armour Heat Seeker

Dennis Smith Jr. and the New Under Armour Heat Seeker

Dennis Smith Jr. is a human highlight – a man on a mission to get to the rim and seek out a basket in the most explosive, mind-blowing way possible. Dennis flies high in the UA Heat Seeker – a shoe now available on UA.com and built for explosive movement, just like Dennis. With a [...]

February 19, 2018 Anouschka Enright Under Armour 0

Love & Basketball – Curry 4 Flushed Pink Colorway Releases Soon

Love & Basketball – Curry 4 Flushed Pink Colorway Releases Soon

Part red, part white, pink is a color that takes on properties of both—the deep, fiery passion of red, the pure, untouched glean of white. That visual portrayal of pure passion comes to life this time of year in celebration of Valentine’s Day, but is also emblematic of Stephen Curry’s basketball game – the purest [...]

February 15, 2018 Anouschka Enright Under Armour 0