As the boxing fraternity send their congratulations to Anthony Joshua after Saturday night’s huge victory, Under Armour has teamed up with English rapper and one of the founding father’s of grime, Kano, to deliver a tribute with a motivational message of will power and determination.
In keeping with AJ’s own indomitable mindset, the raw, inspirational spoken word tribute refers to the struggle, preparation and dedication in Joshua’s journey to the top, but crucially emphasizes that Saturday night’s knockout triumph is only the beginning of the heavyweight champion’s reign and achievements.
Filmed at the iconic Repton Boxing Club, Kano’s inspirational lyrics and powerful performance – titled “I Will” – finishes poignantly with a focus on “And still”, the two most important words to a defending boxing champion and indicative of AJ’s own ambition to be a generation-defining champion.
Take a look:
