“At the time, some people thought the Instapump Fury OG was an affront to everything that running and performance was about, because it was that different. And to this day, you either get it or you don’t. No apologies. No compromise.” – Steven Smith
We admit it: in 1994, the Instapump wasn’t for everybody. A running shoe that was completely lace-less, missing a huge chunk of its midsole, and stuffed with every bit of bleeding-edge footwear tech the early 90s had to offer? That was always going to be the kind of sneaker that you either “got”… or you didn’t.
Meet us in 2019, and despite how many contemporary hype sneaker designs take inspiration from the Instapump, the honest truth is that there are plenty of people who still don’t get it. Twenty-five years later, the Instapump’s silhouette, features, and performance quality feel just as bold as ever. This year, we introduce the reborn edition of the Instapump Fury for 2019: the Instapump OG .
Don’t call it an update: the Instapump OG is the same sneaker that blew people’s minds in 1994, and we wouldn’t have it any other way. Pioneering in its technology, rebellious in its aesthetics, the reborn Instapump is the essence of Reebok’s early 90s vision to create a truly essentialist sneaker. Every layer of the Instapump’s material has a purpose and a reason for being—and it’s hard to improve on that. The future was then—and now it’s back again.
The Instapump OG will be available on April 5th on Reebok.com.