Reebok Classic and Machine Gun Kelly have teamed up to launch their first ever campaign for the iconic Club C sneaker. Launching today, the “Club C Overbranded” campaign features dynamic, action imagery of Machine Gun, and will also feature a brand new pack of hotly anticipated Club C sneakers for the Fall season.
In June, Reebok announced a long-term partnership with multi-faceted musician, actor, model and producer Machine Gun Kelly as one of the newest faces of the iconic Club C franchise. Now, he fronts the new “Club C Overbranded” campaign to channel the bold style and confidence of the 90’s era and infuse a modern sense of individuality to the classic silhouette with new Club C footwear styles as well as key apparel pieces.
Shot by acclaimed photographer Atiba Jefferson, the campaign pays homage to the gritty raves and warehouse parties of the 1990’s. Taking inspiration from this era, the Club C Overbranded features in-your-face patterns and repetitions with a vintage Reebok logo and tonal repeat branding.
The “Club C Ovebranded” pack featuring six colorways of the sneaker, also including a cap and half zip hoodie. The five solid footwear colors will retail for $84.99 with the all-over white print retailing for $89.99. The cap is priced at $65 and the hoody is priced at $28. All are available today on Reebok.com.