On the heels of their “3:AM” launch in New York City, Reebok Classic and Foot Locker continue to celebrate the endless energy of the early morning hours by taking their latest installment of the content and event series to the streets of Atlanta.
Through a film short and an exclusive footwear and apparel collection, Reebok Classic and Foot Locker have partnered with Atlanta-based creative collective LVRN, aka LoveRenaissance, and noted local artist FRKO RICO, aka Freako Rico, to examine how the city sparks creativity and fuels inspiration in the early morning hours.
In the 3:AM Atlanta launch video we follow the LVRN founders and FRKO RICO across the city to capture an intimate glimpse of where they draw their late-night inspiration. The raw film tours emblematic Atlanta hotspots such as Cascade roller-skating rink, mural-adorned Little Five Points and tattoo parlor City of Ink, while featuring the crews’ inner circle of friends and family.
The limited-edition collection of 3:AM Atlanta product will be available exclusively at Foot Locker and Reebok.com on April 27.
