Sunday 22nd July 2018,
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Reebok Launches ‘Fusion Of’ Campaign w/ Street Photographer Adam Katz Sinding

Reebok Launches ‘Fusion Of’ Campaign w/ Street Photographer Adam Katz Sinding

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Today Reebok is launching a campaign that features renowned street style photographer and avid runner Adam Katz Sinding.

Adam is the first of four partners in Reebok’s new Fusion series, which pays tribute to the brand’s newly released Fusion Flexweave sneaker by profiling individuals who fuse their passion for fitness with their art. For Adam, his dual passions of running and photography have helped shaped who he is today and allow him to stay grounded in a life constantly on the road.

The FusionFlexweave running shoe unites the flexible yet durable Flexweave material with the ultimate cushioning of Floatride technology, to create the ideal running combination for any athlete.

Reebok’s proprietary Flexweave technology uses an open figure-8 construction that interlocks unlimited strands of fibers to create a single surface construction that serves as the ideal upper for this multi-use running shoe.

The material provides the coveted balance of lightness, durability, fit and stability for quick and powerful speed workouts. It is complemented by the Floatride technology, which is embedded in the shoe’s sole to deliver a seamless integration of cushioning and responsiveness for superb comfort. When the two are combined, the end result is a durable yet comfortable running shoe that can support a variety of workouts.

The Fusion Flexweave shoe is currently available for $120 on Reebok.com and at select retailers.

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