Global lifestyle brand Reebok and contemporary NYC-based label, Pyer Moss have joined forces to create the unisex DMX Fusion Experiment Pyer Moss sneaker, which is set to release on Friday, March 23.
The highly anticipated DMX Fusion Experiment Pyer Moss was revealed at the Pyer Moss FW18 runway show in NYC in February. The DMX Fusion is a new silhouette and is a reinterpretation of one of Reebok Classic’s most iconic running sneakers, the DMX Run 10. A departure from conventional silhouettes, the DMX Fusion is a visionary style inspired by the past but geared towards the future.
The DMX Fusion Experiment Pyer Moss is a take on the DMX Fusion that pushes the design aesthetic and draws inspiration from air drop containers and the multiple straps used to tie them down. The sneaker naturally encourages wearers to alter the style of the varying laces, allowing them to fit and customize to their personal style.
From Tuesday, March 20 until 11:59pm ET on Thursday, March 22, consumers will be able to sign up on Reebok.com to purchase a pair in advance of the March 23rd release date. Lucky customers will be chosen at random.
The unisex shoe will retail for $180 on March 23rd and be available on Reebok.com as well as stockists including Hervia, Corso Como, Cabinet Noir, SSENSE, FRWD Man, Smets, and Sugar.