Reebok Classic has released a short new film that sees the legendary Shaquille O’Neal take Reebok partner Jay Versace on the ultimate tour of his Florida home to celebrate the re-release of the 90s original, the Aztrek.
In the film, the OG brand partner and Jay kick things off in Shaq’s ‘Accolade Room,’ where the sports icon and YouTube sensation talk through some of Shaq’s career defining moments. The duo’s conversation touches on a range of subject matters, merging personal ambitions and success with style in the pursuit of personal expression.
Reebok Classic fiercely believes that personal ambitions are set by the individual and exist without limitation, mirrored by Shaq who embodied this philosophy in the 90s, and still represents this. Known for his love of 90s style apparel and footwear, it was only natural for Jay to quiz Shaq on the sartorially daring decade. Together, Jay and Shaq champion Reebok’s retro history through a contemporary lens, demonstrating how bold ambitions from the 90s live on today.
Throughout the video, Shaq and Jay are styled in the Aztrek, a heritage silhouette that embodies the spirt of the decade. With its chunky sole and vibrant paneling, the runner became a symbol of those pushing style boundaries and challenging the sartorial norms. With its unparalleled heritage that remains a constant source of inspiration for the modern style outlier, Reebok remains at the forefront of contemporary style.
The Aztrek’s trailblazing design, engineering, and color patterns changed the game for running sneakers, going on to forge a legendary reputation at Reebok. It’s style zeitgeist remains at the forefront of what Reebok Classic stands for today, seeking to inspire individuals to take a different path.
Shop the new Aztrek Fall/Winter styles, available from $90, at www.Reebok.com.