Puma’s Evoknit gets an updated look for 2017 with it’s new Ignite Evoknit Wave and brand new campaign ad starring brand ambassador and music superstar, The Weeknd.
Modeling the latest iteration of the Puma sneaker, The Weeknd can be seen sporting a grey and black version of the shoe. The new Ignite Evoknit features the same stylish sock-like knit upper but has redesigned the lacing system. The upper sits atop the same Ignite foam sole as the original model but the ankle strap from the original model has been removed.
The Ignite Evoknit Wave is now available at Puma Lab Powered by Foot Locker for $135.