Under Armour has launched its newest campaign – Will Finds a Way – which celebrates the hardest worker in the room.
UA is setting out to inspire and ignite the world by taking consumers on a motivational journey spotlighting Dwayne “The Rock” Johnson as he takes the audience on a heart pounding journey through eight featured athletes’ stories, giving them a glimpse of what they’ve had to overcome using their pure strength of WILL.
Dwayne Johnson is no stranger to resilience and hard work. As the ultimate motivator, narrator and spirit of this campaign, he reinforces that nothing is impossible with WILL. Johnson uses his life as an example to this testament, sharing examples of beating all odds and becoming the person he is today by being the hardest worker in the room.
Here are the athletes spotlighted in the campaign:
· World Champion sprinter Natasha Hastings
· Olympic swimmer Yusra Mardini
· NBA point guard Dennis Smith Jr.
· Actress & Taekwondo national champion Zoe Zhang
· World Champion Judoka Teddy Riner
· Stuntwoman Jessie Graff
· Triathlete Johnny Agar
· State Boxing & Gymnastics champion Javon “Wanna” Walton
To experience the full “Will Finds A Way” campaign, including the individual pieces of athlete content, and to shop the Spring / Summer 2018 UA Training collection, visit www.underarmour.com/will-finds-a-way.
