Following the success of the Reebok Classic X Kendrick Lamar Club C Capsule January release, the brand continues to celebrate the iconic sneaker with a campaign that pays homage to its roots and status as the ultimate court silhouette for men and women alike.
The clean, timeless Club C has been one of Kendrick’s favorite silhouettes since his high school and his artistry embodies what the sneaker represents; a connection to your heritage, to your court, your passions and Holding Court. “Take responsibility and find your court, your passion” – Kendrick Lamar.
Continuing with the raw and uncompromising aesthetic of Kendrick’s FW16 Classic Leather campaign, acclaimed director Nabil captures Kendrick on 35mm film to honor both the Club C and Kendrick’s commitment to authenticity and originality.
The Spring/Summer Club C 85 Tonal Gum is a sleek, streamlined silhouette that’s an essential wardrobe staple for both on and off the courts. The Club C Tonal Gum will be available starting February 1st for $80.
