Reebok

The original Reebok Shaq Attaq sneaker was born in 1992 and was Shaquille O’Neal’s signature shoe when the backboard-shattering player dominated the court with his singular prowess and skill. To celebrate the 25th anniversary of the Shaq Attaq this year, Reebok is introducing a twist on the original, called the Shaq Attaq Modern. The Shaq [...]

Having introduced a brand new silhouette – the ZOKU RUNNER sneaker with ULTRAKNIT technology – earlier this year, Reebok Classic released two new unisex packs for the summer: the Lux Pack and the Gum Pack. The ZOKU RUNNER fuses Reebok’s rich with advanced design and directional style. Paying homage to the ZOKU’s Japanese translation – [...]

Today Reebok and streetwear brand Local Heroes are announcing an exclusive new collaboration, featuring a limited edition pack of the Reebok Classic NPC II sneaker, just in time for festival season. The Reebok Classic x Local Heroes collaboration shines with brilliant colors, textures and materials. Crafted from premium leather and available in pastel pink and [...]

Today, Reebok announced the release of two new innovative products, the Reebok Floatride running shoe, the newest and most innovative running shoe from Reebok to date, and the Reebok CrossFit Grace, the first-ever CrossFit shoe specifically designed for women. The Reebok Floatride is the brand’s biggest innovation and most technically advanced running shoe to date. [...]

For the past 27 years, J.J. Watt has been in a constant state of pursuit, redefining greatness every year and earning every accolade he has achieved not the easy way, but with hard work and dedication. Yesterday, Reebok celebrated J.J.’s 28th birthday and all that he has worked for throughout his career with the release [...]

On Friday, March 17, 2017, Reebok Classic will launch the latest evolution of the ZOKU RUNNER through the launch of the Reebok Classic ZOKU RUNNER x Freebandz, representing the first collaboration for this new sneaker style. Reebok Classic’s new contemporary silhouette, the ZOKU RUNNER first debuted on March 2nd in London with a performance from [...]

Continuing to celebrate the 35th anniversary of the iconic Freestyle sneaker this year, Reebok Classic and Teyana Taylor are releasing the second installation of the “Free Your Style” campaign for the Freestyle “Color Bomb” Pack launching yesterday, March 13th. The Freestyle was originally designed as the first athletic sneaker for women in 1982 during the [...]

Yesterday, Reebok announced two product collabs, including the wider release of the recent collab with the rapper Curren$y, the Reebok Classic x Jet Life Club C 85, as well as the launch of the Reebok Classic x Mita Workout Low Clean. Reebok Classic x Jet Life Club C 85: It was originally launched during an [...]

The new Reebok Pump Supreme Jacquard Tape, the last unisex iteration of the Reebok Pump Supreme, the sneaker where contemporary running meets high end style. Originally introduced in partnership with Vetements, the silhouette is quickly gaining attention in fashion circles for its clean look and innovative style that features a forward-thinking slip-on upper and iconic [...]

Reebok Classic will be launching a brand new contemporary silhouette, the ZOKU RUNNER. Taking inspiration from Reebok Classic’s 70s, 80s and 90s designs, the ZOKU RUNNER fuses the brand’s rich heritage with advanced design and directional style. Paying homage to the ZOKU’s Japanese translation – to be continued or to be part of a tribe [...]