James Harden knows within seconds that his defender can’t guard him. Jab, dribble, hesi, cross, step-back, drill the three. Harden’s got his defender on skates before they can even react to his first move. A recipe few can master but for Harden it’s what makes him basketball’s most lethal creator. Designed to enhance No. 13’s [...]
February 8, 2018
Anouschka Enright
adidas
In anticipation of one of the most celebrated moments in basketball culture, adidas has confirmed exclusive product drops and N*E*R*D as its first music headliner for 747 Warehouse St in Los Angeles on February 16th and 17th. Here are some of the exclusive product colorways: · AW Bball AS · Crazy BYW · Crazy BYW [...]
January 31, 2018
Anouschka Enright
adidas
On New Year’s Eve, Adidas announced an unprecedented festival of basketball and culture. 747 Warehouse St. will open its gates to Los Angeles on February 16th and 17th, empowering creators to shape the future of the game alongside some of the biggest names in sport, fashion, and culture. Two days of creativity featuring exclusive product [...]
January 2, 2018
Anouschka Enright
adidas
Adidas has unveiled the Dame 4, the fourth signature shoe for basketball star and hip-hop artist Damian Lillard. Designed to eliminate distractions, Dame 4 is rooted in all day comfort and versatility to support Dame’s Oakland grit and relentless hustle. It’s seamlessly designed with focus and function in mind, ensuring sock-like comfort and fastened stability [...]
October 4, 2017
Anouschka Enright
adidas
At adidas’ ABCD Camp in the summer of 1996, an unknown Tracy McGrady was given jersey number 175 as the last player to be invited. Over the course of the week, T-Mac shattered expectations and set the tone for his Hall of Fame career. In that moment, he became the original adidas basketball creator. After [...]
September 8, 2017
Anouschka Enright
adidas
Concept shop BAIT recently teamed up with adidas for a revised take on the EQT Support 93/16 Ultra Boost model. This time the updated model’s Primeknit upper features a new “cage” constructed of mesh and support cables which ensures foot stability while the full-length BOOST sole unit provides the wearer with enhanced comfort. The full [...]
August 18, 2017
Anouschka Enright
adidas
Adidas Stan Smith, the vintage tennis shoe, is getting a modern makeover thanks to adidas’ Primeknit technology. Releasing exclusively in women’s sizing, this adidas Stan Smith Sock Primeknit features a full Pink upper, sock-like collar and Black leather heel tabs. Completing the look is Gold branding on the medial side sitting atop an Off-White sole. [...]
July 6, 2017
Anouschka Enright
adidas
Today, Adidas baseball unveiled the special edition adizero Afterburner Memorial Day cleats to pay homage and remember all those who have served in our country’s armed forces. Designed around a red silicone poppy flower with a ribbon that reads “Thank you,” the 2017 adizero Afterburner Memorial Day cleats feature a military-themed splinter camo, woven canvas [...]
May 24, 2017
Anouschka Enright
adidas
The Three Stripes has yet another collaboration with Kith. The KITH x Adidas Ace 16+ Ultra Boost Vapour Pink debuts this Spring. The Ace 16+ Ultra Boost Vapour Pink comes dressed in a Pink Primeknit upper, which is perfect for the warmer months. The Clear Granite detailing and 3M Three Stripes branding adds a bit [...]
April 21, 2017
Sinari Miller
adidas
Mr. West and Adidas are releasing yet another dope iteration of the popular Yeezy Boost. The summer ready Adidas Yeezy Boost 350 V2 Cream White drops at the end of April. The sneaker features an all-white primeknit constructed upper. The shoe’s distinctive stripe detailing and “SPLY-350” is camouflaged due to its white-out aesthetic. Additionally, matching [...]
April 17, 2017
Sinari Miller
adidas