Saturday, James Harden and Adidas unveiled Harden Vol. 1, the first signature collection from the Houston Rockets All-Star.
James was joined by family, friends and local Houston youth basketball teams for a one-of-a-kind shoe debut, unexpected fashion show and surprise performances by H-Town natives Slim Thug and Travis Scott.
“This just shows you that anything is possible, especially young kids that have a dream.” said Harden as he closed out the launch of his first signature collection. “I’m here to create and that’s all there is to it. Once again, thank you to everyone at adidas that helped bring this to life.”
The collection represents the first chapter of the collaborative partnership that began October 1, 2015 with the goal of co-creating footwear and apparel unlike any signature line in sport.
Driven by Harden’s performance needs and embracing his distinctive design insights, Harden Vol. 1 embodies James’ creativity and expressive style on and off the court.
“This was my first time creating a shoe from the ground up. With adidas, we wanted to stand for something different, be true to who we are and that’s how we separate ourselves,” Harden said. “This was a once in a lifetime opportunity and all the work we put in together is what makes this genuine. We’re open to each other’s opinions and we weren’t going to just put shoes on the shelves and say ‘This is James Harden.’ It’s built for how I play and you’ll see my style, different moods, the little details and stories that represent who I am.”
Harden Vol. 1 Pioneer launches December 3 for $140 on adidas.com with additional colorway drops throughout the season. The apparel collection is available this fall.
