Foot Locker has a new campaign featuring James Harden and the adidas Ultra Boost.
‘James Harden’s Inner Voice’ is a commercial highlighting Foot Locker’s back-to-school campaign. The spot features NBA star James Harden and the voice of actor Colin Farrell.
Here is what Foot Locker had to say about the campaign:
The commercial opens on Harden at the gym, exuding confidence in his adidas apparel and Ultra Boosts. Harden compliments a couple of gym-goers on their own choice in sneakers. He reveals that his secret to looking fresh is being confident and always trusting the voice in his head. Viewers then hear Harden’s inner thoughts, voiced-over by renowned Irish actor, Farrell.
“James and Colin are the perfect pair to highlight Foot Locker’s offering of adidas product this back-to-school season,” said Stacy Cunningham, vice president of marketing for Foot Locker. “Both stand out from the crowd and are known for their confident personalities. They are the embodiment of cool without having to say it, which is exactly how our consumers feel when they are wearing Foot Locker gear.”
“As always, I’m excited to be partnering with Foot Locker for this commercial,” Harden said. “All of my projects with the brand have been a lot of fun over the years. And Colin, as an inner voice, really complements my sense of humor.”
The commercial features an assortment of adidas apparel and adidas Ultra Boosts all of which will be available at Foot Locker stores nationwide and footlocker.com this back-to-school season.
