Under Armour

The final episode of UA Basketball’s Shoot Your Shot Season 2 is now live on Youtube! Featuring one of the tallest YouTubers that crosses hooping, gaming and vlogging @iamkrislondon with host Brandon Armstrong – or B-Dot – Kris stops by to talk about the 2Hype House, internet trolls and attempts the Steph Curry challenge. Check [...]

Episode 4 of UA Basketball’s Shoot Your Shot Season 2 is now live on Youtube! Featuring sneaker aficionado and original Qrew member Qias Omar, @qiasomar, with host Brandon Armstrong, or B-Dot, Qias stops by to unbox his game and talk about his love for sneakers. Check the episode to find out what went down BTS [...]

Yesterday was Pi Day, a universally recognized day celebrating three-point-one-four, the mathematical anomaly that has captivated and confounded mathematicians for millennia. It happens to also be Stephen Curry’s birthday, who has captivated and confounded people worldwide and their expectations of what an athlete is, and how basketball can be played. To celebrate Stephen’s birthday and [...]

Dennis Smith Jr. is a human highlight – a man on a mission to get to the rim and seek out a basket in the most explosive, mind-blowing way possible. Dennis flies high in the UA Heat Seeker – a shoe now available on UA.com and built for explosive movement, just like Dennis. With a [...]

Part red, part white, pink is a color that takes on properties of both—the deep, fiery passion of red, the pure, untouched glean of white. That visual portrayal of pure passion comes to life this time of year in celebration of Valentine’s Day, but is also emblematic of Stephen Curry’s basketball game – the purest [...]

Selected as captain of Team Stephen in the 2018 All-Star Game, Under Armour is celebrating this honor and All-Star Weekend in Los Angeles with a new colorway of Stephen Curry’s signature shoe, the Curry 4. Clean lines with an all-white midsole and upper, the fresh visual of the white on white pops with an iridescent [...]

On December 31, Under Armour and Stephen Curry, who serves as the Global Ambassador for the United Nations Foundation’s Nothing But Nets campaign, will release a limited-edition Curry 4 Low colorway to support the fight against malaria. For every pair sold, Stephen will donate an insecticide-treated bed net to Nothing But Nets, protecting kids, refugees, [...]

Curry’s 3-point shooting prowess has defined the modern era of the game. Essentially, he’s a threat from anywhere on the court, at any time, and his shot can’t be stopped or contained. The Curry 4 “More Range” colorway represents that feeling of exhilaration for his fans and doom for his defenders. Stephen is averaging 43 [...]

It was a wild Saturday for the loyal legion of Stephen Curry fans in the Bay Area. Under Armour sailed into the San Francisco Bay ready to share some love with Dub Nation via #DroneDrop: an activation that had fans buzzing and sneakerheads scrambling to get their hands on Stephen Curry autographed pairs of the [...]

The Curry 4 “More Dimes” colorway pays homage to an often-overlooked aspect of Steph Curry’s game. His spatial awareness, his ability to pick up on the movements of other players relative to where he is on the floor, is just one of the many skills that separates him from most players in the league. Regardless [...]