FILA

Last month FILA released its “Concrete” pack featuring the FX-100 and Original Fitness. This month the brand releases a second round in the “Concrete Gum” pack, which features a range of styles including the Cage, T-1 Mid and the Original Tennis. The inspiration for this pack comes from the very sidewalks we as individuals walk [...]

The FILA “Concrete” pack features styles including the FX-100 and Original Fitness in a tonal castle rock colorway. From a narrative standpoint, the colorway ties back to the very sidewalks that our everyday journey leads us on. This dual pack builds off of the tremendous response FILA received in regards to its tonal looks over [...]

With December behind us and the winter cold just setting in, FILA kicks off 2017 with it’s much anticipated “Polar Light” 95 colorway. January through March prove to be the best period for Aurora hunting, not to mention the snow adds a nice touch to the scene. The colder climates during this three-month span provide [...]

FILA and Brooklyn based boutique Premium Goods are coming together for a golden Original Tennis. Premium Goods first opened their doors in Brooklyn back in 2002, followed by a space in Houston in 2004. To kick off their 15 year anniversary in 2017, they linked with FILA for a nod back to the borough that [...]

Back in 2015 FILA brought the Bubbles back out of the vault, for the first time in nearly two decades. The model was easily the most requested by consumers and devoted fans of the brand. While the silhouette was an instant success that year, the OG release, which is considered to be a very rare [...]

In the 90’s FILA footwear found its way to the NBA hardwood with iconic silhouettes on the feet of the world’s top athletes. FILA’s on court presence would trickle down to playgrounds and street corners worldwide. The M-Squad style was one model that was originally designed for the playground and then made its way to [...]

This Holiday Season Revisit a True Classic, the FILA 95. Widely regarded as one of the best debut signature models of all time, the FILA 95 captured a moment in time. During this time Hip-Hop was booming as a culture and the NBA was in search of its heir apparent. Enter the 95, a shoe [...]

The Original Tennis and Original Fitness have been staple silhouettes of FILA. The two styles have transcended decades and remain sought after by consumers. Very few brands have hero/classic silhouettes that date back as far as 1983, when the Original Tennis put FILA on the map. Back in May, FILA North America debuted an updated [...]

FILA and New York based retailer, Alumni, have cooked up a collaboration that will take care of your post-4th of July appetite. The choice of the Overpass runner silhouette was carefully chosen by both patties involved… Wait we meant “parties,” we’re getting ahead of ourselves here. Though it’s found in most pizzerias and bodegas across [...]

In anticipation of the nationwide release of Ghostbusters, one of the most highly anticipated movies of the summer, Sony Pictures Consumer Marketing is collaborating with Nas, the Hip-Hop icon, and entrepreneur, for Nas x Ghostbusters, a new Ghostbusters fashion collection. Inspired by the classic film, Nas, one of the world’s biggest Ghostbusters fans, has curated [...]