Industry News

Reebok and Boston non-profit Artists for Humanity, AFH, have joined forces in an effort to break down barriers for young adults by providing paid creative work through a unique mentorship program. Through the program, four local teens designed three limited-edition Reebok Classic sneakers that will be launched globally on Friday, April 7th: Jonathan Vergara created [...]

Today, the McDonald’s All American Games is unveiling this year’s 2017 adidas uniform collection. The collection pairs the latest uniform innovations with design elements that speak to the rich history of the Games and celebrate Chicago. To add an element of personalization, the 2017 adidas uniforms will incorporate the various sports cities and states where [...]

Foot Locker in collaboration with PENSOLE Footwear Design Academy unveiled the winning sneaker design for the 2016 PENSOLE World Sneaker Championship Powered by Foot Locker. The winning sneaker from the 2016 competition, designed by Maxwell Lund of Morton, Minn., was selected via public bracket-style voting from the top 64 finalists around the globe. Lund’s design [...]

Check out the Kyrie Irving pop-up in The Cut at 306 Bowery Manhattan, NY today for early pick-up on the Kyrie 3 Hot Punch! KY’s Records blends all-star guard Kyrie Irving’s passion for basketball and music. “The Cut,” a space hidden from street view that contains a half court gives fans the opportunity to look [...]

Oakland native and Portland Trail Blazers superstar Damian Lillard returned to Oakland High School last week for a special community celebration to give back to the place where he honed his skills on the hardwood. Hundreds of students from Oakland High School joined the basketball star to unveil improvements to the school’s gym, weight room [...]

Under Armour’s inaugural collegiate basketball doubleheader – The Reunion – premiered on Monday and the action on the court was thrilling for fans who were in attendance at Madison Square Garden or who tuned in live on FS1. • Auburn fell to Boston College at the final buzzer in the team’s first-ever play at Madison [...]

Kids Foot Locker and NBA star Kyrie Irving kick off the holiday season with a new commercial titled, “Not So Different.” Offering the latest and greatest gifts for kids this holiday season, Kids Foot Locker’s 30-second spot showcases the hottest gear from Nike, including Irving’s Signature Nike shoe. In the spot, Irving runs into a [...]

Reebok is offering free sneakers to New Balance owners who have begun trashing their own shoes over brand’s ‘white supremacy’ controversy. Last week the New Balance firm spokesman came out in support for president-elect Trump stating that things were ‘going in the right direction’. The brief statement from the company was met with outrage. Some [...]

Under Armour’s new brand, UAS (Under Armour Sportswear) from executive creative director Tim Coppens launched its first collection – UAS COLLECTION 01 in September, and today, it unveiled the TC SELECT – UAS COLLECTION 01 capsule for the 2016 holiday season. TC SELECT – UAS COLLECTION 01 features exclusive men’s and women’s Fall/Winter pieces from [...]

Foot Locker kicks off its fifth-annual “Week of Greatness” with five new spots featuring NFL quarterback Tom Brady, NBA forward Carmelo Anthony, rapper Ja Rule, NBA point guard Kyrie Irving, and European football stars Gareth Bale and Anthony Martial. Just in time for the holiday season, “Week of Greatness” provides a full week of the [...]