Today, Reebok Classic announces rapper Lil Yachty as one of the newest faces of the brand. Announcing the new partnership to his fans on his Instagram, Lil Yachty will join the ranks of Reebok Classic’s like-minded collective of inspirational style and music trailblazers including Gucci Mane, Future, Teyana Taylor, Machine Gun Kelly and Rae Sremmurd. [...]
Sunday 22nd December 2024,
Hot Releases
Industry News
Kris Bryant Auctions Cleats for Spinal Cord Research
During MLB’s “Players Weekend” in August, Kris Bryant wore three pairs of specially designed cleats to shine a light on spinal cord research and now lucky fans can bid on those game-worn cleats at Charity Buzz. In those cleats, Kris Bryant went 4 for 11 with a homerun and a sizzling .364 average against the [...]
Westbrook’s Triple Double Breasted Suit by DEW is Here
Mountain Dew announced over the summer that the brand would honor brand athlete and NBA MVP Russell Westbrook with a truly unique fashion outfit for his wardrobe: the first ever Triple-Double Breasted Suit. And just in time for tipoff of the 2017-2018 NBA season, the suit has arrived. Created by American menswear designer Mark McNairy, [...]
Curry 4-Stephen Curry in Shanghai
On October 7 in Shanghai, Stephen Curry and Under Armour were joined by local fans to celebrate the China launch of the highly-anticipated Curry 4. Curry showcased the “More Magic” colorway from the helipad of The Peninsula Shanghai tower located on the historic waterfront of the Bund and shared his outlook for the new NBA [...]
Reebok x Huntsman Collaborate on One-Of-A-Kind Menswear Suit
Today, Reebok has announced an experimental creative endeavor that brings together the worlds of sport, fitness, fashion and innovation through a unique partnership with one of Savile Row’s most established tailors; Huntsman & Sons. The two iconic brands will collaborate on a one-of-a-kind project, Reebok x Huntsman, creating a prototype menswear suit using Reebok’s exclusive [...]
Under Armour and A$AP Rocky Announce Partnership
After months of speculation, Under Armour has confirmed that it has inked a deal with recording artist A$AP Rocky. It’s a unique, multi-platform collaboration that will not only have Rocky embedded in the development of new product, but a deep partnership focused on building community-based programming for underserved youth around the country. Partnership efforts will [...]
Nice Kicks Celebrates the ‘Summer of Love’ With a Limited Edition Collection
Nice Kicks is celebrating the 50th anniversary of the ‘Summer of Love’ with a tie dye themed collection that pays tribute to an iconic moment in time. The ‘Summer of Nice’ collection is dedicated to the artists, activists, and dreamers that flocked to San Francisco to try and change the world 50 years ago. The [...]
Kris Bryant’s “Wings for Life” Cleats – Players Weekend
For MLB’s Players Weekend and in honor of the Wings for Life Foundation, Chicago Cubs’ Kris Bryant will be unveiling three different pairs of customized cleats that shine a light on spinal cord injury research and the three cities that gave him wings – Las Vegas, San Diego and Chicago. Three acclaimed Chicago street artists [...]
Fila to Celebrate Marvel Icon Stan Lee at “Extraordinary: Stan Lee” Tribute
As a brand synonymous with game-changers across sports, style, culture and music, it is only fitting that FILA will help honor Marvel legend and pop culture icon Stan Lee today, August 22nd, during the “Extraordinary: Stan Lee” tribute taking place at the Saban Theatre in Beverly Hills. The event, hosted by Chris Hardwick and “Powered [...]
Adidas Opens LVL3 – Drops New Crazy Explosive 17
Yesterday, Adidas opened the doors to LVL3, the ultimate playground for the basketball creator. In its second year, LVL3 gives basketball players and fans alike the chance to lace up the new adidas hoops Crazy Explosive 17. Attendees can also create their own on-court looks at the MakerLab, practice their posterization skills at the 360-dunk [...]
