Wednesday 15th August 2018,
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Under Armour Launching Pop-Up w/ “Steph VR” to Celebrate Stephen Curry

Under Armour Launching Pop-Up w/ “Steph VR” to Celebrate Stephen Curry

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With a third NBA Finals victory, it’s official: Stephen Curry’s legacy and the Curry 5 operating system are now “Verified.” To celebrate this major milestone with the fans Stephen calls family, Under Armour is launching a pop-up shop in Oakland today, June 12 which will contain an immersive art piece and cinematic feature, “Steph VR,” bringing his victory to life via Samsung Gear VR powered by Oculus. This custom, 360-degree VR content experience, painted with Google Tilt Brush, brings viewers into Stephen’s operating system and through his journey to becoming “Verified.”

Curry 5 colorways and World Championship t-shirts exclusive to the pop-up shop only will be released as well.

WHERE: 1500 Broadway, Oakland, CA
WHEN: PRESS PREVIEW: June 12th from 1 PM – 2:30 PM
PUBLIC HOURS: June 12th from 2:30 pm – 8 pm and June 13th from 11 am – 7 pm

Under Armour also released a “Will Find a Way” brand film Friday night once the final buzzer sounded. The spot challenges the world to do something about supposed Stephen Curry fatigue. If people have a problem with rewriting the record books, redefining what it means to be a shooter, it’s on them to do something about it.

To learn more about “Steph VR” and the exclusive colorways and merch dropping at the pop-up shop on Wednesday, go to Under Armour.

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