Reebok and J.J. Watt are proud to announce the latest collaboration between the star athlete and global fitness brand, the Reebok JJ II.
The JJ II is the latest training shoe forged between the global fitness leader and superstar athlete, and follows the success of their first collaboration in 2016.
Built from the ground up to provide the versatility to attack any training session with the same maximal intensity as Watt himself, the JJ II also pushes the boundaries of technical innovation, with new features of this cutting-edge training shoe including:
* Unmatched Traction – Graded lug pattern for a strong, responsive grip
* Ultimate Security – Webbed lacing system provides surefooted support.
* Uncommon Cushion – Liquidfoam technology provides security and comfort.
* Relentless Ventilation – Lenoweave upper provides ultimate breathability.
The first colorway of the JJ II, the Focus Pack, is inspired by Watt’s unbreakable focus on the field and in the gym. The black and white color variants are representative of Watt’s no-nonsense attitude: he focuses on workouts that are simple and effective, not necessarily flashy and elaborate.
“What I love about the JJ II is that it’s so versatile in the weight room,” said J.J. Watt. “You can do any type of workout with it, but then you can also right after the gym, go out and wear it on the streets. It’s the best performance shoe I’ve ever worn.”
A Reebok athlete since 2015, J.J. Watt has continued to grow and develop into one of the most dominant defensive forces in the game, relaying that energy into a partnership that inspires fans everywhere with dedication and work ethic on and off the field.
“We’re really excited to share with you the next step in our partnership with JJ Watt,” said Jonny Jensen, Senior Designer, Training, Reebok. “His latest performance shoe, the JJ2, has been designed and developed to meet the demands of athletes who push themselves beyond their limits, and JJ has been an active and integral part of that process. We look forward to what he’ll accomplish on and off the field in the next year, helped by the latest shoe and apparel we’ve created with him.”
The JJ II will be on sale Friday, June 14 for $99.
