On Friday, May 11th, Global Lifestyle Brand, Reebok is releasing the Sock Run.r. This drop marks as the first colorway, out of four shoes to be released going into Fall / Winter 2018.
The unisex silhouette sits on Reebok’s iconic four part split-tooled outsoles, taken from a 1996 PUMP EVO prototype that never went into production. A trailblazing innovation for the sneaker market during its time, Reebok literally broke the mold – incorporating a deconstructed sole for a lighter, faster and more comfortable experience. The design was a reaction to the monotonous sneaker market at the time and the brand’s commitment to splitting from convention and defy that norm.
With the release of the Sock Run.r, Reebok is re-introducing the split-cushioning technology for its contemporary silhouettes. The Sock Run.r’s upper features an all-over, black technical knit, with white text reading, “Not For Resale RBK Sample.” The silhouette follows the Vetements x Reebok Sock Runner release.
This particular colorway of Sock Run.r will be sold exclusively at Barneys, on May 11th with a wider release to follow on May 18th at select retailers for $250.