Tuesday 20th November 2018,
THD Kicks

Reebok Debuts Two New Sneakers, Hosts Surprise Guest Appearances at ComplexCon – Day 2

Reebok Debuts Two New Sneakers, Hosts Surprise Guest Appearances at ComplexCon – Day 2

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After Saturday’s highly anticipated drop of the Aztrek R58 as part of the brand’s debut capsule collection, Reebok has now unveiled the final two sneakers in the series: Futsal Fusion R58 and Sole Fury Floatride R58.

A concept fueled by the same attitude and grit of the brand’s co-founders – two defiant brothers who left their family’s business in search of “the future of athletic footwear,” – each shoe in the collection is designed to encourage wearers to be unafraid to push limits.

The Fustal Fusion R58 is a brand-new street soccer inspired silhouette featuring all three Reebok logos – the Starcrest, Vector and Delta – as a nod to the brand’s heritage along with a bold yellow and black design that represents the unconventional attitude of R58. The unique silhouette incorporates a Floatride foam core to provide all day comfort.

The Sole Fury Floatride sneaker features Reebok’s Split Cushioning technology combined with a Floatride Foam midsole to provide the ultimate lightweight cushioning experience. Available for purchase this weekend at ComplexCon, this limited-edition version of the shoe retails for $150 and features a black, yellow and red colorway along with all three Reebok logos and R58 branding.

Inline versions of the Sole Fury Floatride made a surprise early appearance onsite as well, ahead of its general purchase availability on Reebok.com starting November 8th.

First teased on the runway at NYFW, Sole Fury is Reebok’s commitment to unconventional design and departing from the norm through fearless style. The unique design is centered around a modernized revival of “Split Cushioning Technology,” an early 1990’s footwear innovation pioneered by Reebok that radically broke away from traditional practice by entirely removing a section of a sneaker’s midsole. The result is a more flexible, lightweight shoe improving overall performance and comfort. Its breathable mesh, neoprene details and neon accents add a new level of boldness to your not-so-typical performance sneaker.

Celebrating the sneaker drops, emerging rapper Lil Baby was onsite at the Reebok booth, where he purchased and gave away the first ten pairs of Sole Fury R58.

Reebok will be giving its fans the chance to win a Sole Fury sneaker signed by Lil Baby, along with two tickets to one of his upcoming concerts, a $100 Reebok gift card and a copy of the Sole Fury #SplitFrom zine on @reebokclassics and www.reebok.com/us/complexcon_solefury.

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