Reebok announced today a new creative partnership with label Pyer Moss.
Pyer Moss’s founder, Kerby Jean-Raymond, worked with Reebok designers for an innovative capsule collection of men’s, women’s and unisex sportswear products that will re-imagine athletic staples starting in FW18.
The partnership will feature two separate lines for Reebok Classic, with a collection launching in August 2018. Inspired by pieces from Reebok’s rich heritage in sportswear, the collection will be designed with modern executions.
Using multiple design applications, the collection fuses Reebok’s heritage aesthetic with Pyer Moss’s visionary take on contemporary styles.
The Ready-to-wear collection will make its public debut in February 2018 in New York City, and will officially launch in August 2018.