FILA announced that it has partnered with German Silva as a brand ambassador. After welcoming back Bjorn Borg and Grant Hill this year, Silva is the latest legend to rejoin the FILA family.
FILA has a history of epic and unforgettable moments in sport, supporting individuals marked by their passion and performance. Silva achieved back-to-back victories at the New York City Marathon in 1994 and 1995. In 1994, he famously recovered from a wrong turn and despite being 40 yards behind, he still won. This past weekend, he celebrated his 50thbirthday by running the New York City Marathon with his son, who was racing for the first time.
“German is a fantastic ambassador for the sport and for our brand,” said Jon Epstein, President at FILA North America. “Our athletes have always had a unique story to tell and German carved out his own path to success. His journey from humble beginnings to a premier athlete to a humanitarian and coach is inspirational, and we welcome him back to the FILA family.”
To launch the new partnership, FILA introduced an apparel and footwear collection in his honor. It also introduced an update to the Silva Trainer silhouette, a bold design paired with performance materials.
“I am thankful that my road led me back to FILA,” said Silva. “I have always admired the brand’s legacy and values and I am excited about this partnership. It has been an honor to see my new FILA collection. It motivated me as I prepared to run the marathon with my son and it is something special for us to share.”
FILA has also collaborated with Footpatrol, London’s best known destination sneaker store, to create special-edition Silva Trainer styles.