Under Armour

New men’s lifestyle footwear silhouettes from Under Armour will roll out this fall, beginning with the UA Primo. The UA Primo name literally translates as First or Top Quality. It combines a familiar Under Armour midsole with a premium leather and waxed canvas upper. The UA Primo is available in black, blue and grey colorways [...]

Stephen Curry will embark on his second annual summer tour with Under Armour beginning on Fri., Sept. 2. The reigning MVP will once again share his passion for the game with the next generation of players in Asia. Under Armour is celebrating the 2016 “Stephen Curry Asia Tour” with two new colorways of the Curry [...]

Today Under Armour kicks off the 11th annual Elite 24 basketball showcase with the unveil of the Elite 24 PE ClutchFit Drive 3. 24 of the nation’s best high school basketball players will demonstrate their skills on Elite 24’s iconic outdoor basketball court this weekend. Now entering its 11th year, the future superstars of tomorrow [...]

Three new mid cut style colorways from the Curry Lux collection have been revealed. These new Curry Lux colorways feature premium suede, iced rubber outsoles and leather lining combined with a pinnacle signature basketball silhouette – the Curry One. Curry Lux footwear is a simple, honest translation of the Curry One. The street fashion-inspired collection [...]

The Under Armour Curry Lux Low is quite innovative to the UA brand. Taking cues from other brands like Nike, Under Armour decided to make their shoes more versatile. Very simple in its design, the Curry Lux Low in tan features a full suede upper. Under Armour and Stephen Curry branding are seen on the [...]

Under Armour has just unveiled the newest collaboration with the unanimous back-to-back NBA MVP Stephen Curry: Curry Lux. The new signature footwear collection features a variety of rich, premium leather and suede materials combined with a pinnacle signature basketball silhouette – the Curry One. The Curry Lux will be available as of August 5th with [...]

The Under Armour Curry 2.5, Steph Curry’s NBA playoff shoe will be released later this year. His third signature model will be an ode to the upcoming Olympics featuring a red white and blue patriotic scheme. Curry will not be participating in the Rio Olympics but his UA 2.5 USA will be released on August [...]

The shoe that broke the internet is back in a new colorway. That’s right, the Under Armour Curry Two Low returns tomorrow, July 9, in its “Select” edition. After a short break following the NBA Finals, Stephen Curry resumed basketball activities as the host of the SC Select Camp in the Bay and tomorrow a [...]

Steph Curry and the Golden State Warriors have been battling the Cavaliers since the beginning of this month. GS currently leads the NBA Finals 3-2. After getting roasted by the entire internet about the release of his Curry 2 lows, Stephan Curry is trying to redeem himself with the release of the new Under Armour [...]

The game needs him. He knows it. The Curry Two Black Knight is inspired by the average person who rises up and becomes brave enough to do what’s necessary to protect the city and community they are representing. Steph Curry is always ready to answer the call for his teammates and Dub Nation fans. Here [...]